We are looking for a technically strong SEO Specialist with 35 years of hands-on experience who can improve keyword rankings, organic traffic, and lead generation. This is a target-focused role for someone who understands both the technical and performance side of SEO. Key Responsibilities Improve keyword rankings for target commercial and lead-generation keywords Perform technical SEO audits and identify website issues affecting rankings Handle on-page SEO, site structure, internal linking, schema, indexing, and crawlability Monitor and improve website speed and Core Web Vitals Conduct keyword research and competitor analysis Develop SEO strategies focused on generating qualified organic leads Optimize landing pages for rankings and conversions Identify content gaps and coordinate SEO-focused content requirements Manage backlink and off-page SEO activities Monitor Google Search Console and Google Analytics Track keyword rankings, organic traffic, conversions, and leads Identify ranking drops and take corrective action Prepare weekly and monthly SEO performance reports Work towards defined ranking, traffic, and lead-generation targets Requirements 3–5 years of strong hands-on SEO experience Strong knowledge of Technical SEO Proven experience improving Google rankings and organic traffic Experience generating leads through organic search Strong understanding of Google Search Console and Google Analytics Experience with tools such as SEMrush, Ahrefs, Screaming Frog, or similar Good understanding of website structure, indexing, crawling, redirects, canonical tags, schema, and technical SEO issues Basic understanding of HTML/CSS and website CMS platforms Ability to independently identify SEO problems and implement or coordinate solutions Target-driven and comfortable taking ownership of SEO results Key Performance Areas The candidate will primarily be evaluated on: Improvement in keyword rankings Growth in organic traffic Increase in qualified organic leads Technical health of the website Improvement in conversion-focused landing page performance #J-18808-Ljbffr
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